PR Has Long Been Associated with "Spin," Which Means

PR has long been associated with "spin," which means

A) marketers must pay attention to trends in the marketplace (how the world spins) .
B) customers have long been in control of conversations with brands.
C) traditionally, marketers have been able to control the tone and delivery of key messages.
D) every message has an opposite message, which marketers must spin around to see.
E) social media is having little impact on the ways in which PR messages are being received and interpreted.