You have just been hired as the sales manager that is going to shake up a poor performing district. Within the first few weeks, you recognize that you are going to implement a change in direction. The first step you need to take is:

Question

Quizplus · Accepted Answer

Before implementing any changes in the sales process, sales support program, sales force orientation, or sales strategy, it is important to assess the customer environment(s) in which the company operates. This includes understanding the target market, customer needs and wants, competition, and external factors that may impact sales. Without this knowledge, any changes made may not be effective in improving sales performance.

You Have Just Been Hired as the Sales Manager That