You Are in the Redesign Phase of a Change Initiative

You are in the redesign phase of a change initiative. You have just finished learning how customers conduct business effectively. Based on the change initiative process discussed in the text, you now need to:

A) Develop a sales strategy that defines how the company deploys its sales resources.
B) Redesign the tactics used in selling the different type of customer base.
C) Implement the changes immediately.
D) Both a and b above.
E) All of the above.