A major objective of a well-designed compensation package is to:

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The major objective of a well-designed compensation package is to increase sales and revenues. This can be achieved by incentivizing and motivating the sales force to perform better through rewards, bonuses, and commissions. Providing equal pay to all employees at the same level may not always be feasible or fair and providing extensive benefits may not directly contribute to increased sales and revenues. Micromanaging salesperson behaviors may also lead to a decrease in performance and morale, and encouraging a "hard sell" attitude may not always align with the company's values and goals.

A Major Objective of a Well-Designed Compensation Package Is To