_____ refers to customers' investment in or commitment to a brand and product offerings.
A) Customer perception
B) Customer support
C) Customer engagement
D) Customer service

Question

Quizplus · Accepted Answer

Customer engagement refers to the emotional connection between customers and a brand. It involves actively involving customers in the brand, developing relationships with them and generating customer loyalty. Customer perception refers to their overall opinion or view of the brand, while customer support and customer service refer to the assistance and solutions provided to customers when they encounter issues or problems.

_____ Refers to Customers' Investment in or Commitment to a Brand