Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Jolene's firm most likely uses the ________.
A) production orientation
B) sustainability concept
C) selling orientation
D) consumer orientation
E) societal marketing concept

Question

Quizplus · Accepted Answer

Jolene's firm markets preplanning services, which suggests that there is a need for selling orientation to persuade customers to consider their preplanning services. A selling orientation focuses on aggressive sales techniques and persuasion to convince customers to purchase products, which is appropriate for Jolene's situation where customers are hesitant to discuss future funeral needs.

Jolene's Firm Markets Preplanning Services for a Mortician