For a services product, heterogeneity refers to the fact that:
A) The product cannot be saved or stored
B) The quality of the product can be variable
C) The product is often produced and consumed at the same time
D) The product cannot be touched
E) None of the above
Correct Answer:
Verified
Q2: The SERVQUAL model has five elements of
Q3: Gronroos (1990), in his Nordic model concentrated
Q4: Which of the following could be identified
Q5: Which of the following could NOT be
Q6: One of the unique characteristics of services
Q7: Lovelock has suggested that the transformation of
Q8: Services products have four key marketing characteristics
Q9: Services products are different from physical goods,
Q10: The SERVQUAL model identifies five components of
Q11: Discuss ways in which the internet can
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