Media planners operate with computer models of ________ that are used in decisions about media selection,scheduling,and weights (amount of budget).
A) animatics
B) media efficiency
C) heuristics
D) media optimization
E) wave analysis

Question

Quizplus · Accepted Answer

The use of computer models in media planning is known as media optimization, which involves evaluating data on media consumption patterns, audience behavior, and other variables to determine the most effective media mix and allocation of budget. Animatics refer to animated mock-ups of advertisements, heuristics are problem-solving approaches, and wave analysis is a method used in technical analysis of financial markets. While media efficiency is related to optimizing the effectiveness of media, it does not specifically refer to the use of computer models.

Media Planners Operate with Computer Models of ________ That Are