Promotions with a coupon have the built-in evaluation measure of ________.
A) redemption rate
B) recognition
C) recall
D) trial
E) repeat purchase

Question

Quizplus · Accepted Answer

A coupon promotion is a direct and measurable way to evaluate the effectiveness of the promotion through its redemption rate. It measures the percentage of coupons distributed that are actually redeemed by the customers, indicating how many people have found the promotion enticing enough to make a purchase.

Promotions with a Coupon Have the Built-In Evaluation Measure of ________