________ drives a transaction or generates immediate behavioral response,which makes it easily measurable.
A) Public relations
B) Buzz marketing
C) Retail advertising
D) Media optimization
E) Direct-marketing communication

Question

Quizplus · Accepted Answer

Direct-marketing communication is aimed at directly reaching the target audience with a call to action, which drives a transaction or generates an immediate behavioral response, making it easily measurable through response rates and conversion rates. Public relations, buzz marketing, retail advertising, and media optimization are not directly focused on generating immediate behavioral response or transaction.

________ Drives a Transaction or Generates Immediate Behavioral Response,which Makes