Some online advertising uses a ________ metric that records how well the click-through generates prospects.
A) pay-per-click (PPC)
B) cost-per-lead
C) click-through rate
D) conversion rate
E) page view

Question

Quizplus · Accepted Answer

Cost-per-lead is a metric used to measure the effectiveness of an online advertising campaign in terms of generating leads for a business. It measures the cost incurred by a business to generate each lead through the advertising campaign.

Some Online Advertising Uses a ________ Metric That Records How