Which of the following does Forrester use to evaluate the quality of user experience on websites?
A) click-through rates
B) conversion rates
C) heuristic evaluation
D) break-even analysis
E) payout analysis

Question

Quizplus · Accepted Answer

Forrester uses heuristic evaluation to evaluate the quality of user experience on websites. Heuristic evaluation is a method of evaluating a user interface by having usability experts examine it and identify any problems based on a set of established heuristics or usability principles. This evaluation can provide valuable insights into the usability and overall user experience of a website. The other options such as click-through rates, conversion rates, break-even analysis, and payout analysis may provide relevant information but are not specific to evaluating the quality of user experience on websites.

Which of the Following Does Forrester Use to Evaluate the Quality