Click-through rates are a metric most closely associated with ________.
A) consumer sales promotions
B) social media
C) banner ads
D) public relations
E) guerilla marketing

Question

Quizplus · Accepted Answer

Click-through rates (CTR) measure the percentage of people who click on a specific link among the total number of people who view a page, and are commonly used to evaluate the effectiveness of online advertising, especially for banner ads. Therefore, the most closely associated option with click-through rates is C: banner ads.

Click-Through Rates Are a Metric Most Closely Associated with ________