The marketing environment is composed of ________.
A)the green environment and the demographic environment
B)strategic planning and the natural environment
C)the microenvironment and the macroenvironment
D)the minienvironment and the macroenvironment
E)the tactical environment and the strategic environment

Question

Quizplus · Accepted Answer

The marketing environment is composed of both the microenvironment (factors that directly influence a company's operations and performance, such as suppliers, customers, competitors, and the marketing intermediaries) and the macroenvironment (wider societal, economic, technological, political, legal, and cultural factors that affect the entire industry or market, including demographics, natural resources, economic indicators, laws, regulations, and attitudes). Option A is incorrect as it only mentions two specific types of factors whereas the marketing environment is much broader. Option B is incorrect as strategic planning is a process that companies undertake, not a component of the marketing environment. Option D and E are not commonly used terms in marketing.

The Marketing Environment Is Composed of ________