A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.
A)teams
B)audiences
C)markets
D)publics
E)intermediaries

Question

Quizplus · Accepted Answer

The term "publics" is a key concept in the study of marketing environment. Publics refers to the groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives. These can include customers, suppliers, competitors, government agencies, media, and other stakeholders. Therefore, option D is the best answer. The other choices (teams, audiences, markets, and intermediaries) do not fully capture the concept of publics in the marketing environment.

A Company's Marketing Environment Includes Various ________ That Are Made