Which of the following factors is part of the microenvironment?
A)demographics
B)economics
C)technology
D)cultural forces
E)intermediaries

Question

Quizplus · Accepted Answer

Intermediaries, such as retailers and wholesalers, are directly involved in the distribution and sale of a company's products and services, making them a part of the microenvironment. Demographics, economics, technology, and cultural forces are macroenvironmental factors that are external to the organization.

Which of the Following Factors Is Part of the Microenvironment