Companies who use brand ambassadors are participating in ________.
A)opinion leading
B)traditional marketing
C)buzz marketing
D)direct marketing
E)values marketing

Question

Quizplus · Accepted Answer

Brand ambassadors are often used in buzz marketing, which relies on word-of-mouth promotion and creating a "buzz" around a product or brand through social influence and personal recommendations.

Companies Who Use Brand Ambassadors Are Participating in ________