Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand for?
A)unique selling product
B)unique services practice
C)unique sales pitch
D)unique selling proposition
E)universally strategic practice

Question

Quizplus · Accepted Answer

USP stands for Unique Selling Proposition. It refers to a unique benefit or feature of a product or service that sets it apart from competitors and makes it more appealing to consumers. Ad man Rosser Reeves believed that brands should develop a clear and consistent USP and focus their advertising efforts on promoting it.

Ad Man Rosser Reeves Believes That Firms Should Develop a USP