Not every brand difference is worth establishing and promoting. A difference is worth promoting to the extent that it satisfies which of the following criteria?
A)competitive
B)alternative
C)divisible
D)superior
E)reactive

Question

Quizplus · Accepted Answer

The best choice is D (superior) because a brand difference is worth promoting if it is superior to competitors or other alternatives available in the market. This can be in terms of quality, features, benefits, or performance. The other options are not relevant criteria for establishing and promoting a brand difference.

Not Every Brand Difference Is Worth Establishing and Promoting