Of the main consumer promotion tools,which is the most costly?
A)coupons
B)samples
C)cash refunds
D)advertising
E)point-of-purchase

Question

Quizplus · Accepted Answer

Samples are typically the most costly consumer promotion tool because they involve giving away a portion of the product for free, which not only includes the cost of the product itself but also packaging, distribution, and handling costs.

Of the Main Consumer Promotion Tools,which Is the Most Costly