Manufacturers may offer a(n)________ in return for the retailer's agreement to feature the manufacturer's products in advertising or display.
A)POP promotion
B)allowance
C)incentive promotion
D)price pack
E)premium

Question

Quizplus · Accepted Answer

An allowance is a type of trade promotion where a manufacturer grants a retailer a monetary incentive in return for featuring its products in advertising or displays. The allowance can be used by the retailer to promote the manufacturer's products effectively.

Manufacturers May Offer A(n)________ in Return for the Retailer's Agreement