An example of a(n)________ is a two-metre high cardboard display of Frosty the Tiger placed next to Kellogg's Frosted Flakes breakfast cereal boxes in the supermarket aisle.
A)sample
B)POP promotion
C)POP pack
D)advertising specialty
E)premium

Question

Quizplus · Accepted Answer

The example is a POP (point-of-purchase) promotion, which is a type of advertising that is designed to draw attention to the product at the place where the customer makes the purchase. The display of the cardboard Frosty the Tiger next to the Frosted Flakes cereal is intended to increase sales by catching the customer's eye and reminding them of the product.

An Example of A(n)________ Is a Two-Metre High Cardboard Display