Kellogg's Nutri-Grain breakfast cereal is the major sponsor of the annual Australian Iron Man competition.The brand uses the tag line 'Nutri-Grain - Iron Man Food'.Throughout the competition,Kellogg's provides complementary breakfasts for athletes.This is an example of which type of sales promotion?
A)sampling
B)contest
C)event marketing
D)premium
E)advertising

Question

Quizplus · Accepted Answer

This is an example of event marketing, as Kellogg's is sponsoring the annual Australian Iron Man competition and providing complementary breakfasts for athletes.

Kellogg's Nutri-Grain Breakfast Cereal Is the Major Sponsor of the Annual