Sanitarium inserted Aussie Rules football cards into Weet-Bix cereal boxes.This is an example of a point-of-purchase promotion.

Question

Quizplus · Accepted Answer

Sanitarium inserting Aussie Rules football cards into Weet-Bix cereal boxes is an example of a product tie-in or in-pack promotion, not a point-of-purchase promotion, which typically occurs at the retail location to encourage impulse buys or highlight products.

Sanitarium Inserted Aussie Rules Football Cards into Weet-Bix Cereal Boxes