Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?
A)intensity
B)investment
C)information
D)intimation
E)interest

Question

Quizplus · Accepted Answer

E)In the AIDA model of organizing persuasive messages, the second phase is described as "interest." This phase involves building audience interest by providing additional details that prompt audience members to imagine how the solution might benefit them.

Which of the Following Terms Stands for the Second Phase