Which of the following is true about the use of the AIDA model in organizing persuasive messages?
A)AIDA is a unidirectional method that essentially talks at audiences, not with them.
B)The AIDA model can only use the indirect approach to persuasive messages.
C)AIDA is especially useful for building a mutually beneficial, long-term relationship with the audience.
D)The AIDA model is tailor-made for using the direct approach in persuasive messages.
E)When an AIDA message uses the indirect approach and is delivered by memo or email, the subject line should reveal the main idea.

Question

Quizplus · Accepted Answer

A)AIDA does not adopt a conversational approach and is a unidirectional method that essentially talks at audiences, hoping to make an impact and move them to action. It is built around a single event, such as asking an audience for a decision, rather than on building a mutually beneficial, long-term relationship. The AIDA model, though tailor-made for the indirect approach, can use the direct approach too.

Which of the Following Is True About the Use of the AIDA