A computer manufacturing company allows customers to shop in their preferred way. For example, they can gather information online or in the store; they can place orders online or by phone or purchase in a store. They can have orders delivered to their home or arrange to pick them up from a convenient retail location. Which of the following terms best represents this practice?
A) omnichannel marketing
B) mass customization
C) online personalization
D) push strategy
E) internal marketing

Question

Quizplus · Accepted Answer

Omnichannel marketing is a method of providing a seamless shopping experience for customers across all available channels, including online, in-store, phone, and more. This practice allows the customer to have more control over their shopping experience and to choose the most convenient way for them to interact with the company.

A Computer Manufacturing Company Allows Customers to Shop in Their