Which of the following channel functions constitute only a backward flow?
A) movement of physical goods
B) placing orders with suppliers
C) persuasive communication
D) storage of physical goods
E) overseeing actual transfer of ownership

Question

Quizplus · Accepted Answer

Placing orders with suppliers is a function that involves the flow of information and requests from the retailer to the supplier, and does not involve the physical movement of goods or the transfer of ownership. Therefore, it constitutes only a backward flow in the channel.

Which of the Following Channel Functions Constitute Only a Backward