Which of the following is an example of a zero-level channel?
A) A manufacturer takes online orders from customers and ships the products to them.
B) An organization uses a combination of direct salespeople and sales agencies to increase sales.
C) A manufacturer sells its products through wholesalers and retailers.
D) A manufacturer sells its products through chains of supermarkets and other large sellers.
E) A large company forms alliances with smaller companies to increase sales coverage.

Question

Quizplus · Accepted Answer

A zero-level channel involves direct sales from the manufacturer to the end consumer, without the involvement of any intermediaries. Option A describes a scenario where the manufacturer sells directly to customers through online ordering, making it an example of a zero-level channel.

Which of the Following Is an Example of a Zero-Level