When marketers present flexible market offerings to all members of a business segment, their offerings consist of two parts. Which part contains the product and service elements that all segment members value?
A) naked solution
B) discretionary solution
C) maximum solution
D) pseudo solution
E) virtual solution

Question

When marketers present flexible market offerings to all members of a business segment, their offerings consist of two parts. Which part contains the product and service elements that all segment members value?
A) naked solution
B) discretionary solution
C) maximum solution
D) pseudo solution
E) virtual solution

Quizplus · Accepted Answer

The part that contains the product and service elements that all segment members value is called the "naked solution." This is the core offering that is provided to all members of the segment, without any additional customization or personalization. The other part of the flexible market offering is the "discretionary solution," which consists of optional features or services that can be added to the naked solution to meet the specific needs or preferences of individual customers within the segment.

When Marketers Present Flexible Market Offerings to All Members of a Business