To be useful, a market segment should be ________, which means the largest possible homogeneous group worth going after with a tailored marketing program.
A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable

Question

Quizplus · Accepted Answer

A market segment needs to be substantial to ensure that it represents a large enough group to be worth targeting with a specific marketing strategy. This means the segment should have enough potential customers to be profitable.

To Be Useful, a Market Segment Should Be ________, Which