For a segment to meet the ________ criterion of usefulness, the marketer must be able to formulate effective programs for attracting and serving the segments.
A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable

Question

Quizplus · Accepted Answer

The criterion of usefulness refers to the segment's ability to be profitable and worth pursuing. For a segment to be actionable, the marketer must be able to create effective marketing strategies to attract and serve the segment. The other criteria, such as measurability, substantiality, accessibility, and differentiability, are important for identifying potential segments, but they do not guarantee usefulness without a plan of action.

For a Segment to Meet the ________ Criterion of Usefulness