________ software provides a single point for users to manage and evaluate marketing campaigns across multiple channels,including e-mail,direct mail,telephone,the Web,and wireless messages.
A)Customer relationship management
B)Employee relationship management
C)Government relationship management
D)Peer relationship management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) software is designed to help businesses manage their interactions with customers and leads. This includes managing and evaluating marketing campaigns across multiple channels. CRM software provides a single point for users to access and analyze data from various channels such as email, direct mail, telephone, web, and wireless messages.

________ Software Provides a Single Point for Users to Manage