Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.
A)operational CRM
B)analytical CRM
C)SCM
D)SFA

Question

Quizplus · Accepted Answer

The description provided in the question is that of analytical CRM applications, which deal with customer data analysis to improve business performance. Operational CRM, on the other hand, focuses on automating and improving customer-facing business processes. SCM stands for supply chain management, which deals with managing the flow of goods and services from the point of origin to consumption. SFA stands for sales force automation, which focuses on automating sales-related activities such as lead management, pipeline tracking, and forecasting.

Customer Relationship Management Applications Dealing with the Analysis of Customer