In comparison to the manufacturing economy of the 1960s, today's market involves a greater focus on all of the following EXCEPT which one?

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Quizplus · Accepted Answer

Today's market does not involve a greater focus on mass marketing compared to the manufacturing economy of the 1960s. In fact, there has been a shift away from mass marketing towards more targeted and personalized strategies such as market segmentation, relationship marketing, targeting, and positioning.

In Comparison to the Manufacturing Economy of the 1960s, Today's