Booms and Bitner added 3 Ps to the traditional 4 Ps primarily in response to the growth of ________.

Question

Quizplus · Accepted Answer

Booms and Bitner added 3 Ps (People, Physical Evidence, and Process) primarily in response to the growth of service businesses. The traditional 4 Ps (Product, Price, Place/Distribution, and Promotion) were developed for tangible goods, and the additional Ps were deemed necessary to address the unique characteristics of services.

Booms and Bitner Added 3 Ps to the Traditional 4