In Booms and Bitner's 7 Ps of the marketing mix, process refers to which of the following?
A) how the product is moved through the supply chain
B) packaging and design
C) the environment in which the service is delivered
D) the way in which the customer uses the product or service
E) the way the service is delivered
Correct Answer:
Verified
Q26: The _ were developed in the manufacturing
Q27: Which of the following is NOT among
Q28: Axe, a brand of male grooming products
Q29: A marketer analyzing a company's manufacturing costs
Q30: A marketer analyzing the types of media
Q32: Which of the following questions most closely
Q33: For a marketer repositioning an established brand
Q34: Which of the following questions most closely
Q35: Kotler's 4 Cs translate the traditional 4
Q36: Advertising, direct marketing, personal selling, and public
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