A marketer analyzing a company's manufacturing costs and the level of sales volume needed to cover those costs is analyzing the ________ element of the marketing mix.

Question

Quizplus · Accepted Answer

The element being analyzed is the price element, specifically the pricing strategy. The marketer is evaluating the manufacturing costs and determining the price point needed to cover those costs, which is an essential part of a pricing strategy.

A Marketer Analyzing a Company's Manufacturing Costs and the Level