Kotler's 4 Cs translate the traditional 4 Ps from the ________ perspective into the ________ perspective.

Question

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Kotler's 4 Cs (Customer value, Cost to the customer, Convenience, and Communication) are designed to translate the traditional 4 Ps (Product, Price, Place, Promotion) from the seller's perspective into the buyer's perspective, focusing on the needs and wants of the customer rather than the viewpoint of the seller.

Kotler's 4 Cs Translate the Traditional 4 Ps from the ________