In Kotler's 4 Cs model, ________ takes the place of promotion in the 4 Ps.

Name: In Kotler's 4 Cs model, ________ takes the place of promotion in the 4 Ps.
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In Kotler's 4 Cs model, Promotion is replaced by Communication. The 4 Cs model includes Customer value, Cost, Convenience, and Communication. The model puts more emphasis on the customer's perspective, compared to the traditional 4 Ps model that is centered on product features and promotion.

In Kotler's 4 Cs Model, ________ Takes the Place of Promotion