All of the following are roles in a buying center except which?
A) raters
B) deciders
C) gatekeepers
D) influencers
E) users
Correct Answer:
Verified
Q122: A computer company salesperson invites the IT
Q123: In a buying center, _ affect the
Q123: For routine orders,the decider is usually
A)the buyer
Q124: The people in the organization who actually
Q124: Lara assumed the _ role in the
Q125: Within the buying center, influencers are people
Q126: Large multistore chain retailers such as 7-Eleven
Q127: Marketers need to understand their firms' buying
Q130: In an effort to make better and
Q133: Becca, an office manager for a small
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