Ambient conditions will have the least effect on customer behavior in which of the following servicescapes?

Question

Quizplus · Accepted Answer

Ambient conditions refer to the environmental factors such as temperature, lighting, noise, and scent that can impact customer behavior. In an open five-story parking garage, these factors are not controlled or influenced by the service provider, and therefore, will have the least effect on customer behavior. In the other servicescapes mentioned, such as a bakery shop or a movie theater, ambient conditions can play a significant role in determining customer behavior.

Ambient Conditions Will Have the Least Effect on Customer Behavior