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________, Established by the Better Business Bureau, Evaluates Ads Directed

Question 72

Multiple Choice

________, established by the Better Business Bureau, evaluates ads directed at children based on guidelines that encourage sensitivity to their level of sophistication and knowledge, as well as emphasis on positive social traits such as friendship and kindness.


A) The Family Research Council
B) The Children's Food and Beverage Advertising Initiative
C) The Children's Advertising Review Unit
D) Action for Children's Television

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