What is the most pressing regulatory issue facing both direct marketing and e-commerce today?

Question

Quizplus · Accepted Answer

The most pressing regulatory issue facing both direct marketing and e-commerce today is the privacy concerns stemming from database development. As companies collect consumer information for targeted marketing and personalization, there is a growing need for regulations to protect consumer privacy and prevent unauthorized access to sensitive information. This includes the development of policies for data retention, security, and disclosure, as well as compliance with laws such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States.

What Is the Most Pressing Regulatory Issue Facing Both Direct