When a consumer has a rich prior experience with a product, regularly purchases it, and has highly favorable attitudes toward it, which concept is demonstrated?

Question

Quizplus · Accepted Answer

Brand loyalty is demonstrated when a consumer regularly purchases a product and has highly favorable attitudes toward it due to their rich prior experience with it. Brand recognition simply refers to the consumer's ability to recognize the brand, while brand attitude refers to their overall evaluation of the brand. Brand consistency relates to the extent to which a brand's marketing and communication efforts are consistent over time.

When a Consumer Has a Rich Prior Experience with a Product