A person may have a high degree of involvement with a consumption decision for many different reasons, such as when the item is

Question

Quizplus · Accepted Answer

High involvement with a consumption decision is often associated with a perceived risk, whether it be financial, physical, or social. The higher the perceived risk, the more involvement the person is likely to have in the decision-making process. The other options listed do not necessarily indicate high involvement.

A Person May Have a High Degree of Involvement with a Consumption