Multi-attribute attitude models (MAAMs) provide a framework and a set of research procedures for collecting information from consumers

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Multi-attribute attitude models (MAAMs) are used to assess consumers' salient beliefs and attitudes about competitive brands. They are not used to determine price or address post-purchase anxiety. MAAMs can be used to establish benchmarks, but this is not their primary purpose.

Multi-Attribute Attitude Models (MAAMs) Provide a Framework and a Set