An elderly woman has always been happy with Ivory soap and has no reason to try anything else.Which type of major obstacle must be overcome for an ad message to reach her and be effective?
A) a consumer who is not exposed to massive volumes of ads
B) a consumer who doesn't pay attention to the message
C) a consumer who is resistant to changing beliefs
D) a consumer who misinterprets the message with other thoughts
Correct Answer:
Verified
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