A marketing group needs to predict which brands of laundry detergent college freshmen will buy after they leave home and move into dorms.Which question asked of them would probably give the most accurate answer?

Question

Quizplus · Accepted Answer

Asking about the brand of laundry detergent their parents use gives a more accurate answer because college freshmen are more likely to continue using the same brand they have grown up with and are familiar with.

A Marketing Group Needs to Predict Which Brands of Laundry