The idea of involvement in the context of consumer decision making basically refers to how

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Quizplus · Accepted Answer

Involvement in consumer decision making refers to how much the product or service means to the consumer. It is a measure of the personal relevance and importance of the decision being made. The level of involvement can vary depending on the product or service being considered and the individual consumer's personal preferences and needs.

The Idea of Involvement in the Context of Consumer Decision